Do you know what information on your real estate sign will get you the most results? We do. Don’t gamble – design a custom sign that says all the right things.
What are “all the right things?”
It’s fairly obvious that certain things should be included on your real estate sign, but you do have options. Quite a few, as it turns out.
Because we have 25 years of experience in the industry, we know what makes an effective real estate sign. And we’re happy to share our secrets with you.
An effective real estate sign starts with a plan:
What is your main attraction? It may be the well-known and trusted real estate company you work for. Maybe it’s your name – a lot of people know you. Or it might be the size of the houses you generally sell. Whatever your biggest appeal is, use it.
Perhaps you know a lot of people in your relatively small community. You’re on the PTA, the town council and you coach little league every summer. In that case, you’ll want to sell yourself. Make your name larger than any other text on the sign. Include a professional picture of yourself.
The key is “supersizing” the most important info on your sign, whatever that may be. Then move on the other info you’ll want to include.
What info do I want to include?
You have options. Here they are:
· Company name: Unless you are an independent realtor, you’ll need this on your sign.
· Your name: “Sam Green” works, but so does “Call Sam.” It depends whether you want to seem casual or high-end. Consider the general price range of your houses.
· For Sale/For Rent/Foreclosure: Duh.
· Phone number: You can use your office number, but we think it’s a better idea to use your cell number. This way, you can speak to potential clients 24/7.
· Website/email: You might want to include both, but one is really all you need. Your website is preferable – that way clients can browse your other houses and easily find your email.
· Photos: If you don’t want to your face on a sign, consider a picture of a house, a set of keys or a welcome mat. People remember a sign 300% better if it has a picture on it. And opt for color over black and white.
· Size of the house: You might want to include specifics such as “2 bed 2 bath.” It can peak interest if that size is just what the client has been looking for, but it’s certainly not essential.
· QR code: A “quick response” code is something you’ll start to see more and more on real estate signs. Basically, a QR code is a small graphic that anyone with a smart phone can snap a photo of and be automatically directed to your website (or a video on you tube, or an article you wrote, etc.). It’s a quick and tech savvy way to bring in more clients.
A few other considerations
There are some things to keep in mind when choosing which info to include on your custom real estate sign.
Don’t overcrowd your sign. Excessive text is overwhelming to a reader, who may just look away. Keep your sign simple and uncluttered.
Contrasting colors will draw more eyes to your sign. Black on yellow, for example is a great option. You can read more about that here.
A distinctive size real estate sign will help you stand out. Most companies offer only standard sizes, but good companies offer frames that will get you noticed.
If you’d like help designing your real estate signs, ask a graphic designer to help you out.
To learn more about custom signs, Ms. Klein invites you to check out TheSignChef.com, where “Signs with Class are Delivered Fast.” TheSignChef is constantly developing free-to-use sign design software, custom sign decision-making tools, and How-To videos to make your sign buying experience efficient and your new custom signs effective.